Mother's Day 2026

This Mother’s Day, Nine West celebrates the style you’ve always shared.

At the heart of this year’s campaign is something deeply personal - real women, real connections, and the enduring bond between mothers and daughters. Bringing the campaign to life, members of the Nine West team stepped in front of the camera alongside their own mums and daughters, capturing moments that feel as authentic as they are timeless.

From effortless everyday looks to more elevated moments, each pairing showcases how style evolves - yet remains intrinsically connected. Then. Now. Always in style with Nine West.

There’s a natural ease in each frame - laughter, familiarity, and a quiet confidence that comes from knowing your style, and where it began. It’s a celebration not just of fashion, but of influence - the women who shape how we dress, how we carry ourselves, and how we show up in the world.

Featuring Nine West’s latest collection, the campaign highlights versatile, refined styles designed to move with you through every moment. Pieces that feel modern yet timeless and made to be worn now and loved for years to come.

More than a campaign, it’s a tribute to shared style, lasting connections, and the women who inspire us - then, now, and always.